Epidemiology

Globally, 942 million men and 175 million women aged 15 or older are current smokers. Nearly three quarters of male daily smokers live in countries with a medium or high human development index (HDI), whereas half of fe­male daily smokers live in countries with a very high HDI [1].

Among the World Health Organization (WHO) regions, Europe has the highest prevalence of tobacco smoking among adults (28%) and some of the highest prevalence of tobacco use by adolescents. Moreover, Europe has one of the highest proportions of deaths attributable to tobacco use. The WHO has estimated that 16% of all deaths in adults over 30 in Europe are related to tobacco consumption. Even though tobacco use has been a predominantly male phenomenon for decades, the prevalence of cigarette smoking among women has increased worldwide in recent years and the gender gap has been substantially reduced in countries such as Greece, Denmark, Ireland, the Netherlands, Norway, Sweden and the United Kingdom. Although tobacco use among women is now decreasing overall, it is dropping at a much slower rate than in men and is still increasing in some areas of the European region.

Based on the WHO global report on trends in prevalence of tobacco use 2000-2025, in 2018 the prevalence for European women was 19%, the highest in the world, whereas the global rate was 9%. Even if women’s prevalence has declined in Europe from 23% in 2000, it is expected to sit at around 18% in 2025 [2], which is still a concerning picture. Tobacco consumption in women is very influenced by the socioeconomic status, with a higher prevalence in high-income countries.

According to the World Bank Report, the prevalence of smoking among women in countries with high income is 16.1%, compared to 2% in low-income countries. The lower prevalence of tobacco use in women in regions with a low HDI has offered a window of opportunity to the tobacco industry to tailor its marketing efforts in this direction. Of the 8.71 million annual tobacco deaths, 2.15 million are women (2019) [3], 71% of whom live in low- and middle-income countries [4].