The ESC Web Department provides a global offer in terms of online content, e-communications and digital marketing to:
Working Groups must nominate a dedicated and active person (so-called “Web Editor”) who will be the content owner. S/he will be responsible for creating, editing and maintaining content of Working Groups pages and will be in charge of reporting all online communication issues.
The Web Editor will directly and independently create and update the content of the Working Group website, using a simple interface resembling Microsoft Word. S/he can make changes when and wherever s/he wants, directly from an Internet Browser.
The Internet Relationship Management will provide a full training on this interface to the Working Group web representatives (Web Editor plus, where applicable, Web Executive).
Web Editors (and executives) receive an authoring guide at their first training session and they will receive regular updates.
Throughout the year (during Working Group meetings, ESC Annual Congresses or specific meetings) the main contact will be the Office for Working Groups for any project. The Office for Working Groups will then inform and implicate the relevant ESC departments. The Office for Working Groups may also maintain the Working Group web site content (update of Board members, creation of news, etc…) without asking the web editor permission.
Web discussion issues, ideas as well as on the various other online content and communications-related offers has to be discussed first with the Office for Working Groups that will refer to the Internet Relationship Management if required.
The Working Group Web Editor should :
Who does what?:
The content creation process follows this workflow:
The Web Moderator should be informed about all ‘not directly Working Group linked content to be added on the Working Group website’.
The Web Editor should provide the web moderator with any proposals on specific interactive, online content projects to allow him/her to submit the project to the Office for Working Group.
The Working Group can benefit from a promotion space on the ESC Home Page and/or on the Working Group web pages located in the right hand-side column (“Don’t Miss”). This area is a simple way to draw attention to an approaching deadline, a meeting or any other valuable information.
Hot Topics are usually located on the Working Group home page to make the emphasis on what is new in the section.
The web editor should ask the ESC web moderator to have them published. The ESC web moderator must have the Working Group web editor’s approval if he wants to create hot topics related to the Working Group field of interest but not directly linked to the Working Group itself (i.e. E-journal of Cardiology Practice, educational products,).
In order to use this tool, the Working Group web editor has to provide the ESC web moderator with a visual that can be modified with regard to web standards. This visual will be linked to a web page inside the Working Group web section. The ESC web superviser will advise on how long the visual should stay online and will provide the web editor with a statistics report.
The Working Group supervisor will equally advise on other online promotion opportunities (homepage articles, hot topics in related other section of the ESC Web Site, use of other communications vehicles).
Working Groups benefit from existing ESC online communication tools and channels on top of their own specific online media.
ESC online news tools
Working Groups online news tools
Monthly Working Group Updates
The Web Editor (or Newsletter Editor if nominated) is involved in the Working Group Newsletter process: he must provide content (he can write articles on his own or ask other Board members to do so).
c) Content validation process
The Working Group Newsletter is facilitated by the ESC office for Working .
Content suggestions/ contributions are made by both the Working Group and ESC staff involved in the Working Group’s activities.
For any general Working Groups request, please contact
Mrs Céline Serio,
ESC Office for Working Groups,
Tel: +33 (0)4 92 94 77 59
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