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A five-year strategic plan to meet the challenges of CVD

ESC Congress News 2016 - Rome, Italy

Outgoing ESC President Professor Fausto Pinto: A five-year plan which embraces advocacy, research, education, congress and membership



The ESC is looking to plug the gap between cardiovascular knowledge and routine clinical practice with development of a five year strategic plan, said ESC President Professor Fausto Pinto at yesterday’s Inaugural Session.

Despite timelines showing steady declines in CV deaths over the late 20th and 21st centuries - from 430 deaths per 100,000 population in 1950 to 100 per 100,000 in 2010 - Eurostat figures for 2013 show that one in six deaths in the EU can be attributed to avoidable myocardial infarction.

‘CVD is still the leading cause of death in Europe and worldwide, and responsible for over four million deaths a year in Europe, close to half of all deaths. The annual cost to the region’s economy is estimated at €200 billion,’ he said.

In his address Professor Pinto, whose two-year term as ESC President ends on Tuesday, outlined how the ESC believes scientific societies have a fundamental role to play in improving public health. And in tackling these future challenges the five year strategic plan (from 2016 to 2020), will embrace advocacy, research, education, congress and membership.

Drivers of the plan, Professor Pinto explained, include promoting the ESC family as a single, cohesive entity, the ESC becoming the prime source for the professional development of CV healthcare professionals, the ESC being a key facilitator of excellence in research and innovation, and the ESC advocating the highest standards of CV patient care.

‘We will have to take into account strategic trends, including a gender flip in which 70% of cardiologists in training are now women, a generation gap leading to cultural changes, increasing economic pressure on healthcare, a stringent regulatory environment and the IT revolution,’ explained Professor Pinto, who is from Lisbon University Medical School.

Key content of the strategic plan includes:

Advocacy:  With advocacy, the plan aims to manage the ESC brand, enhance the Society’s reputation by training a cadre of experts, and develop all media channels including social media.

Research:  With research, the plan aims to encourage excellence and manage research innovation. Key actions here include reinforcement of some currently successful activities, such as the EURObservational Research Program (EORP), as well as development of an ESC-wide research ‘think tank’ to help shape the future role of ESC in supporting research.

Education:  With education, the aim is to deliver world class learning and professional development. Key actions include developing and implementing an educational blueprint, engaging in state-of-the-art technology and enhanced learning to develop robust educational programmes, and conducting a needs assessment. This will allow future generations to be exposed to the latest educational methods.

Congress: With congress, the aim is to organise successful congresses offering the best scientific content and attracting the best people. Key actions include developing world-class scientific programmes, designing initiatives to engage new audiences and developing a virtual congress concept based on the ESC Congress 365 Programme.

Membership: With membership the aim is to engage all ESC members throughout the world more deeply in the Society’s activities. At ESC Congress 2016 an ESC individual membership will be launched, with three membership levels offering a range of benefits, including the new ESC Professional membership and ESC Professional Plus membership.

Further information on the new ESC membership is available at the ESC Stand during the ESC Congress in Rome or on the web here.

 

Click here to read other scientific highlights in the full edition of the Congress news.