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A corporate identity supported by a strong logo and visuals strengthens the image of the Working Group & ESC and supports all of its activities. When the corporate identity is presented consistently, a positive and lasting impression of the society is created. The value of the ESC’s brand symbol (logo and corporate identity) is therefore immeasurable and its value increases each time it is presented properly. The ESC logo is a registered trademark in 42 countries and its use is protected by international copyright laws.
The ESC logo is considered as one of the most valuable brand assets of the society and is a form of intellectual property. To ensure that the ESC logo is properly protected, the ESC has defined guidelines which indicate the appropriate use of the ESC logo under specific conditions. These guidelines are applicable to internal-external audiences.
Working Groups are the scientific backbone of the ESC and have been created to provide scientific expertise by excellence in a specific field. They are a vector of representation and communication of the ESC, Working Groups need to ensure that their initiatives enhance the credibility of the ESC.
Among others, the function of the Working Group is to “contribute to the organisation and preparation of the Annual ESC Congress and other scientific meetings and symposia”.
With respect to this specific function, several types and degrees of involvement of a Working Group in the organisation and preparation of a scientific meeting are possible. This will be outlined in the following with regards to the type and degree of scientific and potential financial implications.
INVOLVEMENT OF A WORKING GROUP IN SCIENTIFIC MEETINGS
Scientific meetings have largely different characteristics with regards to their objectives, topics, numbers, types of participants and locations. In general, the following terms have conventionally been used for such meetings:
- Conference
- Workshop
- (Scientific) Meeting
- Symposium
- Congress
The designation “European” or “International” may be added.
There is no general consensus on the use of these terms. For instance, a conference may range from a small meeting to a very large meeting involving hundreds or even thousands of participants. In general, the term “workshop” is used in a more unified way characterizing a relatively small meeting, mostly with limited attendance. By tradition, the ESC applies the term “congress” only for its own annual congress. No Working Group should become directly involved in any other congress, without prior consent from the ESC.
The involvement of a Working Group in a scientific meeting can be on several levels:
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A SUMMARY OF
THE DIFFERENT TYPES OF
MEETING INVOLVEMENT
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Sessions during the Annual Congresses of the ESC:
The Working Groups are traditionally invited to make proposals for their own sessions during the congresses of the ESC. The selection of sessions and allocation within the time frame is made by the Congress Programme Committee (former Executive Scientific Committee) after consultation with the Working Groups. The nature of these sessions is indicated in the programme by giving the full name of the Working Group(s) responsible. There is no financial remuneration for these activities although limited support (for travel and accommodation) by the Society is available (if speakers from outside the circles normally interested to come to the Congress anyhow need to be invited for their special expertise).
Get more about the CPC here
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A Working Group organises a meeting by itself:
a) If so, the Working Group has the full scientific, organisational and financial responsibility. There may be some capital available on the accounts of the Working Group (e.g. a surplus from similar previous activities) or educational grants may be provided specifically for this meeting by external groups (e.g., universities, foundations, and pharmaceutical or device companies). Another source of revenue may be via an exhibition or by entrance fees from participants.
The proposed budget for the meeting has to be balanced to avoid a deficit. The budget has to be submitted to and approved by the CEO and Finance Director of the ESC who will verify that the proposed budget is in balance. Any surplus will go back to the accounts of the Working Group which may use it for further activities according to its function.
b) A Working Group may also nominate a member (or a group of members) of the ESC to organise the scientific meeting in the name of the Working Group. This (these) organiser(s) will be fully responsible to the Working Group for the organisation and the financing of the meeting. The scientific programme and its quality usually will be controlled by a scientific committee in which the Working Group should have the leading influence. Any financial surplus will either remain in the hands of the nominated organiser(s), or the Working Group may be remunerated by a part or the entire surplus for its scientific contribution. Any such activities must be in accordance with the local legal situation. The distribution of the surplus should be decided early in the organisation of such a meeting. The financial responsibility must be clearly understood and a written statement is held by the Working Group and provided to the Councillor in charge of the Working Groups.
If a Working Group wishes to grant its scientific approval, it should have a substantial interest in the topic of the meeting and it should be involved as early as possible in the design of the programme. The involvement should be clearly described in its submission to the Board. The Board will discuss the request at its next meeting and will give its decision as fast as possible. Any proposal by a Working Group should be received by the Board 6 months before the meeting takes place.
In both cases a) and b), The official sentence to use, in English,
“Meeting organised by” followed by the Working Group logo..
It should further be mentioned whether educational grants were received and whether another organisation, for instance a meeting organiser, will be involved.
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Meeting "co-organised with a Working Group”:
An institution, organisation or group may wish to co-organise a meeting with a working group. It might be one another initiative.
In this case, the Working Group shares scientific, organisational and financial responsibility with co-organiser.
Sharing conditions (investments & revenues) must be defined prior the meeting by both parties and written under the format of a mutual agreement or contract.
The official sentence to use, in English, is
“Co-organised with/by” followed by the Working Group logo..
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Endorsement of the scientific programme of an external meeting by a WG
An institution, organisation or group may wish to organise a meeting which is in the area of interest of the Working Group and where the Working Group itself wishes to or has been asked by the organiser of that meeting to be involved in the design of the scientific programme but where the Working Group has no financial responsibility whatsoever (no benefits or losses, no investment).
By giving its name, the Working Group recognises that this meeting has a high scientific impact on the progress in its own field or may be of great educational value. After careful evaluation of the programme, the Working Group may then grant approval to the meeting, hereby expressing its appreciation of the value of this meeting for the participants.
The full responsibility lies in the hands of the organisers of this meeting. There will be no financial involvement of the Working Group whatsoever, but its involvement is purely on an academic and scientific level.
There is no limitation in the number of events a Working Group can endorse during a year, but endorsement must be applied carefully to preserve ESC quality in terms of image.
How to proceed to endorse a meeting:
- 1- The Working Group must review and endorse the scientific programme or content of a meeting as well as related products (CD-Rom, Journal, Promotional items…)
- 2- A written proof of endorsement of the Working Group must be provided by the chairperson to the ESC. This will be done through a specific form to be completed and sent back to the ESC Office for Working Groups
- 3- The WG logo must be inserted in both the meeting web site and printed version of the programme.
(Corporate identity rules must be strictly followed -eg: no transparent background)
- 4- The official sentence to be used, in English, is “Scientific Programme endorsed by” followed by the Working Group logo.
The ESC will advertise the endorsed meeting to its members following the ESC policies.
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Scientific Programme has been jointly organised with a WG
The entire scientific programme has been put together with the active input of an ESC Working Group:
The official sentence to be used, in English, is
“Scientific Programme jointly organised with” followed by the Working Group logo
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One or more session(s) organised by a Working Group
One or several sessions of an external meeting/congress were organised (exclusively) by an ESC Working Group:
The official sentence to be used, in English,
is “Session organised by ESC Working Group on…”.
The use of a WG logo is optional and depends on the proportion of the contribution.
For any meetings, congress or specific event organised entirely or partially by the Working Group, the requester needs to submit his query to the Working Group chairperson.
ESC policies require full transparency in any relationship between the ESC (including its constituent bodies) and an external entity. If a Working Group product or meeting has been created or is being offered together with or by an external party, both the ESC and the external party need to be fully transparent about the nature and extent of the relationship.
This applies to any communications, whether an ESC or ESC WG logo is used, or not.
Working Groups must ensure proper mention of their name and/or LOGO on events programs, web pages.
The programme must be sent to the office for WG at least 1 month prior the event for approval on the use of WG logo.
The ESC Corporate Identity Rules and Regulations are applicable to both ESC & ESC WG logo. Please read them carefully to ensure proper usage and respect of ESC identity.
IMPORTANT NOTE
In February 2002, the ESC board decided in line with the above that the use of the ESC logo would be strictly limited to meetings or products directly linked to and endorsed by the European Society of Cardiology. Amendments to the first policy document extended these rules to all ESC Corporate branding and Visuals in October 2003.
Therefore, it is important to note that the mention “organised under the auspices of the ESC” or any other similar phrasing would not be granted anymore.
CONTACT
For any general Working Groups request, please contact
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