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ESC Rules for Working Groups - Part 4

Web Sites and Online Tools

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As part of the European Society of Cardiology (ESC), and as every other members of the ESC, the Working Groups benefit from web pages accessible through the ESC homepage in the Constituent Bodies section.
On their sections, Working Groups can host information related to their main activity to communicate it to Working Groups members and to any visitor seeking valuable content.

They are strongly encouraged to highlight scientific content.

The ESC Web Department provides a global offer in terms of online content, e-communications and digital marketing to:

  • Increase the visibility of the ESC Working Groups through the ESC Website
  • Keeping members and getting new members for ESC Working Groups
  • Enable the ESC Working Groups to manage their own online content


Working Groups must nominate a dedicated and active person (so-called “Web Editor”) who will be the content owner. S/he will be responsible for creating, editing and maintaining content of Working Groups pages and will be in charge of reporting all online communication issues.

The Web Editor will directly and independently create and update the content of the Working Group website, using a simple interface resembling Microsoft Word. S/he can make changes when and wherever s/he wants, directly from an Internet Browser.

The Internet Relationship Management will provide a full training on this interface to the Working Group web representatives (Web Editor plus, where applicable, Web Executive).
Web Editors (and executives) receive an authoring guide at their first training session and they will receive regular updates.

Throughout the year (during Working Group meetings, ESC Annual Congresses or specific meetings) the main contact will be the Office for Working Groups for any project. The Office for Working Groups will then inform and implicate the relevant ESC departments. The Office for Working Groups may also maintain the Working Group web site content (update of Board members, creation of news, etc…) without asking the web editor permission.

Web discussion issues, ideas as well as on the various other online content and communications-related offers has to be discussed first with the Office for Working Groups that will refer to the Internet Relationship Management if required.

The Working Group Web Editor should :

  • Provide content for the Working Group E-Newsletter (he can write articles on his own or ask other Board members to do so)
  • Be informed about all ‘not directly Working Group linked content to be added on the Working Group website’. For example, before adding a ‘Hot Topic’ for an e-journal article dealing with echo on the EAE Home Page, we should ask the web editor’s approval.
  • Be consulted before any content section restructuration, minor changes (Board updates, all changes related to format,…) that may be achieved by the Office for Working Groups.
  • Provide the Office for Working Groups with any proposals on specific interactive, online content projects to allow them to submit the project to the Internet Relationship Management team.
  • Be informed of all decisions taken during the ESC Web Advisory Board meetings in order to guarantee a consistency between the Web strategies.
  • Elaborate the annual web business plan (objectives and projects) in collaboration with the Working Group Board, the ESC Office for Working Groups and the help of the Internet Relationship Management Team.


Who does what?:

Role : Who : Responsibility :
Author Working Group Web Editor Creates and updates web pages
submit to the editor for approval
Moderator    ESC Office for Working Groups
Céline Serio (email)
Check and approve the web editor changes
Change and update pages according to ESC strategies and rules
Supervisor Internet Relationship Management for ESC Working Groups:
Kate Rees (email)
Supervises content publication

The content creation process follows this workflow:

Web process

The Web Moderator should be informed about all ‘not directly Working Group linked content to be added on the Working Group website’.

The Web Editor should provide the web moderator with any proposals on specific interactive, online content projects to allow him/her to submit the project to the Office for Working Group.


The Working Group can benefit from a promotion space on the ESC Home Page and/or on the Working Group web pages located in the right hand-side column (“Don’t Miss”). This area is a simple way to draw attention to an approaching deadline, a meeting or any other valuable information.

Hot Topics are usually located on the Working Group home page to make the emphasis on what is new in the section.

The web editor should ask the ESC web moderator to have them published. The ESC  web moderator must have the Working Group web editor’s approval if he wants to create hot topics related to the Working Group field of interest but not directly linked to the Working Group itself (i.e. E-journal of Cardiology Practice, educational products,).

In order to use this tool, the Working Group web editor has to provide the ESC web moderator with a visual that can be modified with regard to web standards. This visual will be linked to a web page inside the Working Group web section. The ESC web superviser will advise on how long the visual should stay online and will provide the web editor with a statistics report.

The Working Group supervisor will equally advise on other online promotion opportunities (homepage articles, hot topics in related other section of the ESC Web Site, use of other communications vehicles).


Working Groups benefit from existing ESC online communication tools and channels on top of their own specific online media.

ESC online news tools

Working Groups online news tools

My ESC News

Monthly Working Group Updates

ESC Newsletter Hot topics (Working Group Home Page)
Hot topics / Home Page
Daily Web News (during Annual Congress)
ESC News area

Monthly Working Group Newsletter

As web pages are becoming one of the main communication tools for each Working Group, the “Working Group Newsletter” is the ideal complement. It reminds readers to regularly visit the site to discover more about the Working Groups’ activities.

The Web Editor (or Newsletter Editor if nominated) is involved in the Working Group Newsletter process: he must provide content (he can write articles on his own or ask other Board members to do so).

a) Objectives:

  • Reinforce the membership
    The Working Group Newsletter should be considered as one of the membership benefits, members should consider the newsletter as an added-value to receive information that is not available anywhere else.
  • Increase the Working Group brand image
    The Working Group Newsletter will be an important communication tool to put emphasis on the activities of the Working Group: meetings, expertise, membership and more…
  • Develop members loyalty
    By providing the Working Group Newsletter recipients with evolved content which meet their needs, expectations, and interests thanks to our measurement tools.
  • Create traffic on the Working Group web pages
    Encourage people to navigate through the site to find complementary information and/or full articles.
  • Membership benefit - The Working Group Newsletter is only sent to members that mean that its content is only accessible to them first.
    After two or three weeks the article will be displayed on the Working Group web pages, in the news section, to encourage people to become a member.

b) Format

  • Frequency: Quarterly .
  • Target: Working Group Members (4000 persons)
  • Electronic format: A template filled in by the Web Department

c) Content validation process

The Working Group Newsletter is facilitated by the ESC office for Working .
Content suggestions/ contributions are made by both the Working Group and ESC staff involved in the Working Group’s activities.


For any general Working Groups request, please contact

Mrs Céline Serio,
ESC Office for Working Groups,
Tel: +33 (0)4 92 94 77 59

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